NEW PRODUCTS, PROMOTIONS AND EVENTS
Lysol, the surface disinfectant
brand, has expanded its
product lines into personal care
with the introduction of the
No-Touch Hand Soap System.
According to the company, the
system helps stop the spread
of germs by automatically
sensing hands and dispensing
antibacterial soap that kills
99.9% of bacteria, including
E. coli, MRSA and strep. The
hand soaps are also enriched
with moisturizing ingredients
and available in three scents.
Hand soap refills are available
at Walmart, and starter kits
and refills will also be available
at U.S. grocery, drug and mass
Gold Bond launched Gold
Bond Ultimate Hand Sanitizer
Moisturizer, a two-in-one
product created to effectively
kill germs without drying
hands. The new product has
a patent-pending formula
that has been shown to kill
99.9% of common germs
and bacteria in 15 seconds
without alcohol. Gold Bond
Ultimate Hand Sanitizer
Moisturizer can typically
be found in both the hand
and body aisle and sanitizer
sections of such retailers as
Walmart, Target, Walgreens,
CVS and U.S. grocery stores.
Vichy Laboratories launched
the new LiftActiv Retinol HA.
Inspired by dermatological
procedures, the three-step
system treats all different
types of wrinkles. LiftActiv
Retinol HA incorporates
Retinol, well-known for its
long-term antiwrinkle action
effect of Retinol;
Acid, known for
and filling effects.
HA is available at
CVS, Longs Drugs,
Rite Aid and Duane
Reade, as well as
Tarte extended its complexion
range with five new shades of
its Smooth Operator natural
oil-free tinted moisturizer with
SPF 15 and two new shades of
its Provocateur natural mineral-based pressed powder with
SPF 8. Additionally, Smooth
Operator’s packaging received
a makeover, and is now clear to
allow the shade range within
to be seen. Tarte’s complexion
shade extensions are available
at www.tarte.com, Sephora,
www.qvc.com, Henri Bendel,
and boutiques nationwide.
Number 4 High Performance Hair Care launched Jour d’automne
Firm Hold Gel. According to the brand, the formula helps hair to
shine, be humidity-resistant, and gently molds hair fibers into the
shape set by the user and makes it last. It also creates a film in the
hair resin to achieve superb styling without being tacky to the touch,
delivering strategic control and stability. www.number4hair.com
10 Street Level
CellCeuticals Skin Treatments, a line of skin treatment products that
target cellular skin aging, are now offered through QVC.
Eco-luxe natural beauty brand Noah’s Naturals traded its familiar
green-and-amber packaging for a modern new look that boasts shades
of purple and gold with a floral motif featured throughout its line.
Eric Ludwig of Telmark Packaging
Corporation and Peter Bohm of
Ariel Labs announced a collaboration
with TV personality Bethenny Frankel
(right) to develop a line of skin care
products inspired by the nutritious
ingredients in her recipes. The line
will be called Honest by Bethenny.
L’Oréal Paris added hair expert
and Internet sensation Johnny Lavoy
to the company’s roster of beauty
experts in the U.S. Lavoy’s recent rise
to fame in the beauty industry was fueled by his How to Get the Look
videos that appear online via Ford Models.
Sicily-based Rica announced the
company’s U.S. debut, launching its
distinctive range of depilatory products.
Marie Veronique Organics relaunched
with a new look, an easy-to-understand
skin care system and an improved online
experience. The redesigned packaging
includes a new logo and labels, simplified
product names and a four-step approach
that streamlines the regimen. The new e-commerce Web site,
www.mvorganics.com, reflects these changes with a clean, modern
look and easy-to-navigate pages.
BETHENNY FRANKEL RICA
Old Navy, a division of Gap Inc., commissioned a partnership
between Purpose-Built and Maesa Beauty to steer its fleet of stores
into the personal care category. The holiday collection featured a wide
assortment of impulse buy products, including body butters, lotions,
soaps, lip glosses, candles and diffusers.
Clinique and Teen Vogue
announced the winners of
The Clinique Fresh Faces
Tour: Misha B., Eartha H.
and Monica P. The girls
received an all-expense paid
trip to New York, complete
with makeovers, a tour of
the Teen Vogue offices,
participation in a photo shoot
and a visit to Clinique’s world
The Curls organic hair care line has rolled out at 220 U.S. Targets.
Canadian cult beauty brand Cake Beauty is now available in the U.S.