COLOR COSMETICS: INGREDIENTS
n Products that accomplish a flawless
look without being obvious are
being paired with bold, dramatic
and vibrant colors.
n There continues to be an
increasingly blurred line between
reality and technology with the
future of skin.
n The benefits of a mineral cosmetic
in a liquid foundation will be the
next hot trend in cosmetics.
n Enhancing beauty rather than
covering up is something that
resonates with today’s consumers.
n Products with customizable coverage
and the ability to self-adjust will be
crucial to brand success moving
n Regardless of mainstream trends,
there will always be a market for
shimmer, sparkle and shine.
n Color-change and interactive
pigments will increasingly have a
role in the beauty market.
In a market where consumers desire a more natural
yet flawless appearance, must-have innovations can
hide imperfections and minimize fine lines by both
filling them and scattering light, no matter skin color
BY SARA MASON
58 Color Cosmetics: Ingredients
GCI April 2010