Walgreens’ family (as well as Boots.com, Beauty.com, Drugstore.com, Walgreens.
com and DiscoverBeauty Within.com), said, “We’re going to take the best of each and
leverage what everyone does well and bring it all into one box. We have a mission to
become the best in beauty; to make sure that the customer has the best experience
when she comes to us.”
Curtin cited the recent successes of Coty and Revlon launches on Walgreens’
Times Square Jumbotron as a positive experience to draw customers into the store,
and also cited the Look Boutiques as an opportunity to test new brands and new
markets as stores continue to roll out in the future.
Wales welcomed the idea of brands working with Amazon.com to build
customized brand pages, and cited Olay’s Facial Cleansing device as an example of
utilizing Amazon’s targeting segments to drive awareness of a brand and leverage
automated personalization technology to recommend an entire regimen for
customers, in much the same way as book buyers at Amazon.com find themselves
receiving suggestions for similar or related books and publications.
When asked what she saw as the coming blockbuster hit for holiday 2012, Grant
didn’t single out a specific product to rival Justin Bieber’s fragrance success of 2011.
However, she did mention some notable contenders. “Every category is growing.
Artists’ brands, like Urban Decay and Nars, as well as natural skin care brands—
including Origins, Kiehl’s and clinical brands—will be strong,” she said. Grant also
predicted that fragrance will be a big winner at holiday, and said that the fourth
quarter will be critical, with 50% of yearly fragrance sales occurring in that time
—Contributed by Nancy Jeffries
French Congress Sets Sights
on Regulatory Issues
The 10th Annual “Regulatory Issues” Congress for Fragrances and Cosmetics
(10ème Congrès Parfums & Cosmétiques Enjeux réglementaires)—held in Chartres,
France, from Nov. 28–29, 2012, and organized by Cosmetic Valley France—featured
presenters speaking on and discussing issues affecting cosmetic regulations in France,
including laws on safely formulating and building beauty products, the safety of
natural products and REACH regulations in regard to cosmetics.
Presenters at the event included beauty industry members and representatives
from companies such as LVMH, L’Oréal and Chanel Parfums Beauté, as well as
academia members from Université Paris Sud and Vrije Universiteit Brussel.
Presentations at the two-day event centered on topics such as “Use of the Threshold
of Toxicological Concern (T TC) Approach for Human Safety Assessment with Focus
on Cosmetics,” “Cosmetic Packaging: The Impact of Regulation,” “[Are] Natural
Extracts Safe?: How to Prove It,” and “Update on New Conservation Strategies [for]
Cosmetics,” helping attendees get a clearer picture of the current cosmetic regulatory
environment in France, as well as giving them the opportunity to ask questions
of representatives from the European Commission, ANSM (Agence nationale de
sécurité du médicament et des produits de santé; the equivalent of the U.S. Food and
Drug Administration) and FEBEA (Fédération des entreprises de la beauté). More
information on the event is available at www.congres-parfumscosmetiques.com.
in-cosmetics 2012 nabbed the “Best Trade Exhibition” award at the Event Awards
ceremony, an event that recognizes the live events industry. The event’s judges
recognized in-cosmetics 2012 for its success at bucking the economic crisis and
organizing an event that attracted an international audience, as it achieved a 10%
increase in stand space and a 9% growth in visitor attendance. In 2013, in-cosmetics
will be held April 16–18 in Paris.