NEW PRODUCTS, PROMOTIONS AND EVENTS
Lady Burd Exclusive Private
Label Cosmetics launched
Glisten Up, a glistening
cream, for the
season. The cream,
which helps offer
skin a luminous
in a light, easy-to-carry, airless
pump bottle so
it’s convenient for
use to add radiance to the skin.
LADY BURD EXCLUSIVE PRIVATE LABEL COSMETICS
Smart Cover Cosmetics
developed Anti-Bruise Cream,
a beauty product that includes
ingredients such as arnica,
green tea and emu oil to help
speed the healing process
and soothe damaged, bruised
skin. The dual action formula
also has a calming effect on
rosacea, post-laser redness
and couperose skin for a
refreshed, healthy look.
BoldForMen debuted its Dry
Shave Gel, a unique non-foaming gel that allows for
easy razor glide and a close,
smooth shave almost entirely
without the use of water. It
can also be used as a complete
three-in-one regimen (
pre-shave, shave and after-shave),
and the gel is formulated with
botanicals that warm and prep
the skin, including oat kernel
extract, clove leaf oil, ginger
root oil and tea tree oil, which
minimize razor burn and leave
the skin feeling revitalized. It
also contains bacteria-fighting
ingredients, antiseptics and
which help protect against
ingrown hairs, breakouts,
nicks, and cuts. Available at
The Estée Lauder Companies introduced Osiao, a new brand
developed for the needs of Asian skin. Osiao is customized to
address unique skin
concerns to renew
youthful luster and
light, and it features
19 SKUs designed for
topical application and
use, including the Inner
Radiance Concentrate, a
serum; Inner Radiance
Essence Lotion, a watery
lotion; and the Inner
THE ESTÉE LAUDER COMPANIES, OSIAO
Radiance Beauty Tablets. Additional products include a collection
of rejuvenating moisturizers, cleansers and a mask. The brand will
debut exclusively in Hong Kong with Lane Crawford at the Canton
Road and Times Square locations, and simultaneously, it will launch
on select Cathay Pacific Airways flights. www.osiao.com
6 Street Level
Avon Products, Inc. announced Andrea Jung informed the board
she will step down as executive chairman and board member, effective
Dec. 31, 2012, after a successful transition to new leadership under
CEO Sheri McCoy. Jung will continue as a senior advisor to the board
beginning on Jan. 1, 2013.
Living Proof joined creative forces with Jennifer Aniston as she
became a co-owner and hair care spokesperson in the company.
Aniston will actively help build the business using her understanding of
what drives the beauty culture and hair trends today. Her role involves
hair care brand development and creative marketing direction for Living
Proof’s hair products, as well as collaboration with Living Proof’s stylists
and scientists on new product ideas.
GeneOnyx, a provider of over-the-counter cloud-based genetic
analytics services for cosmetics and skin care applications, debuted
a DNA skin care test at The Organic Pharmacy’s flagship U.K. store.
GeneOnyx partnered with DNA Electronics Ltd., a developer of
semiconductor solutions for DNA and RNA detection, to apply the
GeneOnyx cloud recommendations system to a range of anti-aging
skin care products at the health and beauty clinic and store.
Becca Cosmetics announced a strategic retail partnership with
Sephora, debuting a curated collection of cosmetics at select stores.
Mineral Fusion announced actress Emmanuelle Chriqui will act as
the brand’s spokesperson for North America.
The Personal Care Products Council launched a new video series,
Skin Smart, which takes an in-depth look at the role sunscreens play
as part of an overall safe sun routine.
Courteney Cox became a celebrity spokesperson for Pantene.
Secret deodorant teamed with pop star Demi Lovato as the new
ambassador for its “Mean Stinks” campaign.
William (Bill) Graham to president, general manager, Beiersdorf
North America, Beiersdorf Inc.
Susie Coulter to president of beauty, Victoria’s Secret.
Alessandro Bogliolo to COO, Sephora North America, Sephora.
Mariposa Labs announced three new sunscreen products—an
Anti-Aging SPF 30 Face Cream, which offers a luxurious feel, is
unscented, and has nice absorption and hydration, as well as anti-aging, vitamins and UV protection ingredients; a Matte Finish
SPF 30 Lotion, which absorbs quickly, is oil-free and unscented,
and includes vitamins and UV protection; and an SPF 15 Spray,
which works well for quick and easy application for both kids and
adults with a pleasant scent and a quick-absorbing formulation.
These sunscreens take advantage of Mariposa’s expertise in
formulations and FDA validation of these SPF products.