SPF Skin Care
Many people use products that include SPF, but
they don’t always classify it as “sun care.”
While few use specific sunscreens, more
use products that include SPF, such as:
In particular, women are more likely to classify their facial sun
protection primarily as a facial moisturizer or a face makeup.
SUN CARE SEEKERS
All statistics and information provided by Kantar Worldpanel.
5% of women age 13 or older use sun care in an
average week; 1% of men age 13 or older use
sun care in an average week;
Those who use sun care regularly, however,
typically use sun care three times a week on
On and Off Season
Unsurprisingly, sunscreen and sun care
product use peaks in summer months
and dips in the winter.
91% of the time when women and men use sun
care it’s for SPF/sun protection purposes. 30% of
applications are for moisturizing or nourishing the
skin, however, and 9% of sun care applications are
used to prevent lines and wrinkles.
The face and neck are the most often targeted locations for
sun care application, with 84% of total sun care occasions
among men and women age 13+ applied on the face,
and 48% are applied on the neck. Sun care application
all over the body is higher, again, in the summer.