n Youthful skin continues to be a
consumer demand, bringing beauty
products like highlighters and
illuminators to the forefront of trends.
Additionally, to set off a fresh face,
warm metallics are the go-to
n Flirty, eye-catching orange hues
are appearing more on lips, and
their color wheel opposite—smoky
purples—are popular for eyes.
n Pink is becoming a power color for
women, and cool pink hues help
give the girlish color more edge.
Each season, a select number of beauty trends become the go-to looks. Some are straight o; the runway while others evolve from previous seasons. And while the
trends themselves are usually obvious, the
driving forces that have gained them a spot
at the top aren’t always as evident.
Here, we’ll dive into some of the drivers
and in;uences behind the top beauty color
trends for spring/summer 2014.
Consumers are investing in quality
products to protect and care for their skin.
New formula technologies and innovations
allow for better results, and consumers
expect to see great improvements in the
condition of their skin. ;e outcome?
Women feel more comfortable with the
condition of their skin and wear less base
makeup. ;is rejection of a “painted face”
is re;ective of a larger societal trend, where
youth reigns supreme. ;is obsession with
anti-aging leads to the desire for ;awless,
supple skin, and the au natural face appeals
Influence on color and beauty trends comes from
a myriad of places and factors. Find out what’s
hot and why for color in spring/summer 2014.
BY ROSEANNA ROBERTS
with its youthful connotation and a hint of
Although the look may appear completely
natural, a few key products have risen to
great heights to help achieve this ;awless
complexion. Tinted moisturizers and
spot concealers even out skin tone, while
highlighters and illuminating products
brighten key areas of the face to create a
dewy, youthful glow. BB and CC creams also
are popular for slight touches of makeup
without the typical layer of coverage.
Evolving from the tarnished metallics trend
of fall/winter 2013, a warmer incarnation
of these heavy metals lights up faces for
spring/summer 2014. Copper, bronze and
rose gold are favored for their complexion-enhancing qualities.
;ese warmed-up metallics suggest a
shi; in the luxury market, where overt
opulence is replaced with understatement.
Rough-hewn textures appeal for their
unre;ned nature, and as natural resources
become depleted around the world,
2014 COLOR TRENDS