their use becomes coveted across all industries and treasured for their
exclusivity. ;ese earthy mineral hues are applied as highly textured
material with a subtle polish.
Lids, lashes and brows o;er an ideal canvas for adornment. New lea;ng
techniques and sparkling pigments also introduce popular ways to feature
a bit of metallic makeup.
Recent seasons have seen an in;ux of brightly colored lips, mostly in
the red family. For spring/summer 2014, electric orange is introduced
as the trend, a forward evolution of the ruby pout. Rustic red, tangerine
and apricot orange command attention with a ;irty attitude. ;ese juicy
and delicious hues replace the classic red lip and bring a positive and
In a world full of provocative media, shock value has reached a
saturation point. A lighthearted attitude becomes a refreshing outlook
and sunny, vibrant color is appreciated for its cheerful demeanor.
In these shades, matte textures add dimension to color application.
Smoky Plum and Eggplant
Grunge and goth movements that originated in the 90s have seen a
resurgence in recent years. Noteworthy fashion labels have embraced
the movement, creating mainstream color benchmarks for fashion and
beauty. Young trendsetters look to this aesthetic for inspiration in a time
where rebellious behavior does not command the same attention, as it has
all been done before.
Moving forward from the dark hues synonymous with the style, smoky
purples revitalize the vamp movement with a so;er side while retaining
a dirty-pretty quality. Warmed-up plum and eggplant replace hard black
lines. And high shine, glossy ;nishes create layers of transparency on eyes.
Also, lips are matte or include a touch of moisture with a satin ;nish.
Pink has always been a staple in color cosmetics, renowned
for its ability to enliven skin tones of any hue. And although
o;en associated with an overtly feminine connotation, modern
pink stands as a symbol for female empowerment.
As women assert their position in the workforce, they become
con;dent in their identity, celebrating individuality and creative spirit.
Instead of rejecting classically feminine colors, they are embraced.
;e blue undertone of cool pink gives this girlish hue a strong edge.
;us, the bright hue is seen on lips for spring/summer 2014, o;en in
opaque matte applications. n GCI
2014 COLOR TRENDS
ROSEANNA ROBERTS has served as the director of color trends at The Color Association of the
United States (CAUS) since 2010. During her time with CAUS, she spearheaded the launch of the beauty
forecast—the first new committee to be added to the association in more than 20 years. Roberts also
works as a color and trend consultant in New York. Contact her at firstname.lastname@example.org, and
peruse more of her work at roseannaroberts.com.