Globally, the sun care market has proven remarkably resilient—outpacing the
growth of categories such as skin care and facial makeup in the last five years—
and opportunities for innovation, education and demographic-specific products
could bring the category even more success in the near future.
BY ROB WALKER, EUROMONITOR INTERNATIONAL
Multifunctionality has been one of the big themes in beauty care during the last five years, driven by consumers’ seemingly insatiable appetite
for products that save time, money and
hassle. As such, sun protection factor (SPF)
is now almost a norm in skin care and
facial makeup— a must-have feature in a
market crowded with multitasking brands.
Traditional sun care has been squeezed,
but not as much as one might think.
Indeed, given the emergence of a new
generation of SPF-touting beauty products,
as well as evidence in Western European
markets that people are skimping on
the amount of sun protection they use,
the global sun care category has actually
proven remarkably resilient.
MARKET REPORT: SUN CARE
n While global growth for sun care
slowed in 2013 to about 5% at fixed
U.S. dollar prices—down from 6%
in 2012—it is still one of the best-
performing categories during the last
five years, even outperforming skin
care and facial makeup.
n The U.S., Brazil and China lead
the pack in terms of sun care
consumption, but markets in the
Asia-Pacific and Latin American
regions (such as Indonesia, India and
Mexico) are quickly growing,
n Reinvigorating Western European
markets is another key for sun care,
as growth there during the last five
years has been virtually flat.
n Baby- and child-specific sun care
products are a huge opportunity. Baby-and child-specific skin care products
are big business, and sun care can
likely take a cue from this category.
n Ultimately, the sun care market needs
an injection of innovation to help excite
consumers and get them reacquainted
with the many benefits of regular sun
care product usage.