54 Skin, Hair, Natural Ingredients GCI April 2014
n Trends that were hot in beauty in
and natural ingredients—are
continuing their influence into 2014
with new tweaks.
n For 2014, some of the top beauty
trends include hydrating ingredients
in products for skin and hair, as well
as vivid colors in cosmetics and
more options for men’s personal
n Products that combine these trends,
as well as feed consumer demand in
multiple innovative ways, continue to
push the envelope in beauty product
development, encouraging brands
and product developers to always
seek the next big thing.
IMPACT POINTS W orldwide, consumers spend more than $120 billion per year on household and personal care products1, and these numbers are growing.
In fact, in November 2013, Lucintel
estimated the beauty and personal care
industry will reach $630 billion by 2017.
With this level of projected growth, it’s no
surprise beauty brands, manufacturers and
suppliers are closely monitoring consumer
trends for a piece of the market.
Of course, there is a constantly changing
landscape of consumer preferences in the
beauty industry, and consequently, brands
continually have to track shi;ing targets
in order to meet demand. During 2013,
multifunctional products o;ering UV
protection and anti-aging bene;ts were
in, as were products featuring natural
ingredients. And while these trends will
continue to evolve in 2014, also expect
to see increased demand for hydrating
ingredients, new vibrant makeup colors,
and men’s personal care products.
Looking back at 2013 and ahead to trends in 2014,
beauty ingredients are bringing more to the table, with
vibrant color and hydrating options driving innovation.
Tried and True: 2013 Trends
For the past two years, beauty products
o;ering multiple bene;ts have been in
high demand, with busy, cash-strapped
consumers looking for streamlined
solutions. As a result, there has been an
increased focus on creating products that
perform at least two functions—if not three
or four. ;e rapid growth in the popularity
of BB and CC creams are just one example
of this trend in action.
UV protection is one of the key bene;ts
consumers o;en look for in multifunctional
products, with 46% of consumers in 2013
asking for makeup that provides all-day sun
protection. 2 For a population increasingly
concerned with skin cancer and preventing
signs of aging, the incorporation of UV
absorbers has grown from just typical
sunscreens to a wide variety of sprays,
lotions, makeups, serums, creams and
gels—even into hair products.
To bring UV protection to a variety
of products, product developers and
SKIN, HAIR, NATURAL INGREDIENTS
BY JOSHUA HASHIM