Once the design was finalized, Berlin Packaging personnel worked
with the mold maker and cap supplier during the prototype stage
to modify the neck of the bottle to ensure a snug fit with the closure
threads. The bottle is manufactured and decorated in China through
the Berlin Global Packaging Group, and the closure is sourced
through Aptar in Mexico.
SolScents hit the market in May 2013 with a retail price of $14.95.
U.S. distribution currently ranges from Bed Bath & Beyond’s Harmon
Face Values subsidiary to H-E-B, Hy-Vee, Hi-School Pharmacy,
Navarro, DermStore.com and Drugstore.com, plus select beauty
supply, spa and surf shop locations and prestige placements like the
Four Seasons Hotel Miami and L’Core Luxury Cosmetics in Las Vegas’
Mandalay Bay hotel. The product also is being introduced in overseas
markets such as New Zealand, where the distributor is so enthusiastic
that he upped the initial order 60% just one week after receiving the
In addition, SolScents has extended the line with a 3.4-ounce
scented sunscreen for the face, utilizing the same package design and
Berlin Packaging’s services, as with its initial products. The seven
new SKUs—with the same fragrances as the larger versions—began
shipping in March.
“The SolScents line has three unique features: a special formula that
feels more like moisturizer than sunscreen, a choice of scents that can
be used in any outside setting without smelling like you’ve lathered
up to get a tan, and a bottle that doesn’t look like anything else on
the sunscreen shelf,” Weitzman says. “All of these factors are working
together to give us a foothold in the sun care market.” n GCI
It had to break the
mold to ensure the
SolScents brand would
pop on the shelf.
JeReMy OxeR is a senior account executive with Berlin Packaging, where he develops strategies to help customers and prospects enhance their bottom line earnings by utilizing the company’s
divisions to increase brand sales, reduce costs (packaging being one), and improve efficiency. He
specializes in development for the personal care, food, beverage, household chemicals and nutritional supplements industries.