STARTING POINTn BY JEFF FALK
Eric Barker writes a blog called “Barking Up The Wrong Tree.” His posts are, in general, insights and tips on “how to be awesome at life,” and The Week ( www.theweek.com) publishes what I’d call his “how to be awesome in business” guides. In “ 10 Things the
Greatest Leaders All Have in Common,” Barker includes this short list under the section that
touches upon the difference between leaders and managers:
Looking at that list and thinking about what it means to run a business and what it takes to
grow a brand, I think we at GCI;may;have;missed;some;of;the;subtleties;and;nuances;between
of a product.
job roles and goals as brand leadership. GCI refers to brand owners and brand management.
Those aren’t inaccurate, per se, but words and the nuance of meaning do influence thinking
goals and crux of leadership.
greatness. n GCI
The Crux of the Matter
EDITORIAL ADVISORY BOARD
ALISA MARIE BEYER
BETH ANN CATALANO
MARIE ALICE DIBON
Alice Communications, Inc.
ART RICH, PhD
A. Rich Development
Editor in Chief