44 Build Your Amazon Beauty Strategy
Discovery, communication, data and engagement are
critical for success on this fiercely competitive platform.
BY ETHELBERT WILLIAMS
48 3 Packaging Musts for Digital and
How cosmetic brands can achieve clear branding,
experiential design and creative, out-of-the-box secondary
packaging that drives engagement and sales.
BY MICHAEL DIFRANCO
6 Spark: What We Value
BY JEB GLEASON-ALLURED
7 Roundup: New Innovations for Brands
10 Markets & Trends
62 Products & Services Showcase
64 Advertiser Index
4 Contents Global Cosmetic Industry | February 2018
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