These Are Beauty’s Social Media Leaders
About 1. 5 billion people ngaged with beauty brands across Facebook, Twitter and Instagram
between January and August of 2017,
according to a new analysis from
social intelligence firm Shareablee.a
And so it’s no surprise that beauty
brands increasingly seek a more fully
connected relationship with their
consumers, often through social media.
Since the start of 2016, the beauty
sector has driven 5. 5 times more
consumer engagement than other
product sectors and has done so
while producing much less content.
Shareablee data has confirmed that
makeup leads total social actions
across platforms. To illustrate: L’Oréal
Paris makeup achieved 10 million
actions, compared to 2 million for
Estée Lauder skin care and 5 million
for Dior perfume.
According to Shareablee data, brands
are most successful when they lead
with community-generated content
rather than traditional ads and drive
the greatest engagement with branded
content by partnering with relevant
influencers. In fact, the firm found that
75% of branded content engagement in
beauty occurred with an influencer.
The top 10 beauty brands, which
produced 12% of all social media
beauty content between January and
August of 2017, accounted for 68% of
all actions, according to Shareablee.
Stunningly, just 4% of total beauty
a www.shareablee.com; Shareablee gathers
information from 2 billion people globally across
Facebook, Instagram and Twitter.
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