growth rising 37% and 9% year-over-year, respectively.
While Mary Kay posted the highest
brand loyalty rate on Facebook (50%)
and Origins and Shu Uemura (50%) led
the same metric on Twitter, none of the
top social media performers derived
more than a sliver of their total actions
from anything other than Instagram.
However, video is creating new
content opportunities for all platforms.
108% increase in video actions as of
August 2017, while Instagram saw a
56% increase and Twitter saw a 26%