You can start as a one- woman show, but you cannot build your brand alone. Who do you hire? When? How do you find your team? What kind of agreements do you put in place? As is often
the case, the people part of things is the
most complex, but often also the most
Who Do You Hire First?
Your first hire will always be
“special,” like your first date with your
life partner. If this first hire is doubling
your team size from one to two, this
person should be able and willing to
do a bit of everything—because, more
likely than not, this is what she will be
doing. However, as you make your hire,
no matter the job description, here are
a few reminders:
• Everyone is in sales. No matter
the position, everyone in your
small team will answer customer
questions and help sell. Even your
VP of marketing is in sales; after all,
she is selling your story to editors
• Surround yourself with people
who are smarter than you are.
Complementary skill sets and
experiences make for strong
teams. If you are new to the beauty
industry, look for someone with
experience in this industry. If you
have never done sales, look for a
great sales person. If you have no
expertise in digital media, look
for someone who grew up with
• Hire for attitude, drive, and
experience or ambition. Then test
performance. To take some of the
stress off making this first hire, set
up a long probation period. This
will make the commitment feel
somewhat less scary. Alternately,
start on a project basis and see how
the relationship develops.
Read all of Ada S. Polla’s recent
articles, including “Beauty’s Offline
Future” (November 2017), in our online
archives ( www.gcimagazine.com/
magazine/pastissues/2017/ ) or in the
Issue Library of your digital edition.
• Outsource what you can.
Particularly with a small team,
figure out what you can outsource
so that you can spend time on the
important things that will drive
your business’s growth and success.
For example, I still pay all the bills
and sign all the checks, because I
am a control freak. However, this
is not the best use of my time;
perhaps this is something someone
could help me with.
Where to Find Employees
• Word of mouth. Use your network,
ask around, post on social media,
and send an email to your contacts
with the job description and profile
you are looking to find.
• Other brands. This is slightly
politically incorrect to say, but I
must admit that if you are looking
for a seasoned industry person,
looking at your competitors is smart.