Mibelle Biochemistry has launched a 100% natural active to combat
hormonally induced skin aging for both men and women: Densorphin
(INCI: Maltodextrin (and) Water (aqua) (and) Vitex Agnus-Castus
Fruit Extract), which is based on a concentrated extract of monk’s
pepper berries. The anti-aging ingredient stimulates the activities
of b-endorphin—the body’s own “happy “ molecule, according to
the company—and DHEA, the precursor for female estrogen and
male testosterone. This precursor decreases during andropause
and menopause, and its levels are directly related to skin condition.
In placebo-controlled clinical trials with women and men over 50,
a cream with Densorphin improved skin elasticity after 14 days.
Meanwhile, analysis of deeper skin layers with ultrasonography
showed a boost in skin density. This preservative-free ingredient also
helps to visibly fade wrinkles and build cushion into time-thinned skin.
“Ok Google, can I talk to the Estée
Lauder Nighttime Expert?” A new
collaboration between Estée Lauder
and Google gives consumers the
ability to utter this phrase and launch
the brand’s newly released app, which
offers personalized skin care solutions
and beauty techniques. After opening
the app through Google Assistant
on Google Home and other devices,
the user will use the chat experience
to personalize a nighttime skin care
routine through a series of questions
and answers. Once the user has
given their answers, the Estée Lauder
Nighttime Expert will refer users to
a free service featuring the brand’s
hero serum, Advanced Night Repair
Synchronized Recovery Complex II at
a local Estée Lauder counter.
Tricia Nichols, vice president, global consumer engagement, Estée
Lauder, explained, “Adding voice experiences will unlock the next level
of personalization and help us reach a new generation of consumers.
Through our collaboration with Google, we are expanding our
omnichannel efforts to go beyond stores and online
to in-home, at the moment.”