According to the HairRx ( www.hairrx.com) Middle-Age Hair Care
Report, almost 80% of surveyed women admitted they want their
hair to make them feel prettier and more confident. In addition,
more than 50% said they spend less than 15 minutes on their
hair each day. About 83% stated that scent is either somewhat
important or very important to them, while 61% prefer to buy
shampoos and conditioners that are customized to address their
personal hair care goals.
Joe Segel, QVC founder and ProfilePro co-CEO, is one of the
industry vets behind the launch of HairRx Advanced Hair Care, which
is designed specifically for women ages 30 and up. The customizable
range of products ($8.50–$26.95) matches each hair profile to the
consumer’s ideal shampoo and conditioner formulas. An online
HairRx questionnaire allows consumers to input their top hair
concerns, as well as select lather preference and scent.
“While research shows that customization in the beauty sector
is desired by all generations, women in their 30s have different
shopping habits than millennials,” said Ellen Langas, ProfilePro
co-CEO. “With the addition of HairRx Advanced Hair Care, we are
now offering customized hair care solutions for all ages and needs.”
The launch comes just months after the release of Cloud 10
Customized Hair Care, which is formulated for the millennial market.
NanoVec’s Licuat is a multifunctional, positively charged
carrier that enhances the activity of transported functional active
components by boosting their bio-availability, according to the
manufacturer. The carrier can be used to deliver sunscreens,
antioxidants, mosturizers, enhancers, thermal protectants
and more. The soybean lecithin-derived material is available in
particle sizes between 110 and 300 nanometers to penetrate
into the hair fiber.
Lipo True launched Anargy (proposed INCI: Nicotiana Benthamiana
sh-Oligopeptide- 2 (and) Nicotiana Benthamiana Hexapeptide- 40
sh-Polypeptide- 9 (and) Nicotiana Benthamiana Hexapeptide- 40
sh-Polypeptide-86), a blend that contains proteins to help nourish,
protect and detoxify hair roots, in addition to helping reactivate the
hair growth cycle for redensifying and strengthening hair benefits.
Unilever recently made a splash with the launch of Love
Beauty and Planet a hair care and skin care brand that
will retail at grocery stores, natural products retailers and
e-commerce beginning this month. The brand is in line with
Unilever’s overall sustainability efforts and is formulated with
natural materials such as coconut oil, mura mura butter and
fragrance essential oils, and omits oft-maligned ingredients
such as silicones, parabens and dyes. To reduce water usage
by consumers, Unilever has employed a fast-rinse technology.
The line is vegan and cruelty-free, in-line with the expectations
of young consumers. The packaging is made from 100%
recycled plastic and is 100% recyclable and bears visual cues
that include a heart and a pair of horizontal white fields that
mimic the equality symbol.