38 How to Build Your Beauty Dream Team
Who, how and when to hire; Part 1 of a 3-part series.
BY ADA S. POLLA
42 Beauty’s Emotional Intelligence
Make social media messages and communications stand out,
while staying true to your brand story and product claims.
BY SOURABH SHARMA
46 Inclusive Beauty
It’s bigger than Rihanna, it’s bigger than makeup and it’s
breaking down demographic barriers, leading to a new age
of all-embracing, personalized beauty.
50 Emerging Innovation: Blue Light
60 The Most Buyable Indie Makeup
6 Spark: Open for Business
BY JEB GLEASON-ALLURED
8 Markets & Trends
55 [on-demand webcast]
New Innovations in
Natural Hair Care
Featuring expertise from analysts and brand owners, this
webcast explores the latest market data, launches and expert
observations to provide actionable insights for marketing and
product development professionals.
63 Products & Services Showcase
64 Advertiser Index
4 Contents Global Cosmetic Industry | January 2018
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