10 Smart Packaging: Bringing Brands Alive Global Cosmetic Industry
SMART PACKAGING IN ACTION: REAL-TIME SKIN ANALYSIS
The MiLi sensor can determine a person’s skin moisture levels on the face and hand area within five seconds
and feed the results (normal, oily or dry skin) to the consumer’s smartphone via a Bluetooth-enabled app.
Hali Power Co. has launched a line of MiLi Pure skin
hydration detectors that perform a biometric impedance
analysis via a simple metal sensor that can be pressed
directly on the skin. The analysis uses electrodes to
measure the speed at which a current passes through the
body. Because water is an electricity conductor, the sensor
can presume that the less hydrated the skin is, the more
resistance it will measure.
The MiLi sensor can determine a person’s skin moisture
levels on the face and hand area within five seconds and
feed the results (normal, oily or dry skin) to the consumer’s
smartphone via a Bluetooth-enabled app. In this way, the
technology allows consumers to track the effectiveness of
their skin care in real time.
The Pure line includes the MiLi Pure Bottle, which has a
two-year battery life and incorporates the MiLi Pure Hydration Sensor in the lid of a 20 ml or 30 ml refillable skin
cream travel bottle.
The MiLi Pure Spray, on the other hand, embeds the MiLi
Pure Hydration Sensor to the base of a refillable facial mist-
ing device that uses ionic technology to penetrate the basal
cell layer of the skin to shrink pores and moisturize skin.
What Data Gets Captured
MiLi’s Cosmetic Weight Sensor tracks levels of product
left in the bottle to determine usage habits, while the skin
sensor tracks the user’s skin moisture levels by day, time
and month. If the user chooses, they can disclose their skin
type, age, skin color and condition.
The device can also track frequency and timing of use,
as well as which skin areas experience the least and most
dryness. The data collected can potentially create accurate
seasonal skin health statistics, according to MiLi. Brand
partners receive only the information of the users who own
The Benefits for Brands and Consumers
The MiLi Pure Bottle can gather user data that can
be applied to marketing, while users can receive in-app
notifications on their connected phones when a product is
running low. The app can also push customized incentive
programs and remind users when to moisturize or scan
their skin, as well as provide education on skin care, the
brand and more. n