Skin Care Trends
Drive Hair Care
Migrating anti-aging and
anti-pollution claims, new
formats and a focus on
scalp care can recharge
the segment; plus:
global market values
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• In 2016, overall hair care grew by a
healthy 4% to $72 billion.
• Growth has come from skin care-
inspired concepts, including scalp
care and anti-aging products.
• In the future, sustainable and gentle
hair care solutions will create new
opportunities for brands facing
HAIR CARE FOCUS
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| BY HANNAH SYMONS,
Beauty and Personal Care Analyst, Euromonitor