U.S. HAIR CARE:
• The premise of “healthy scalp,
The rise of skin care-inspired claims, more
targeted products and rapid innovation are
changing the hair care space.
healthy hair” has led to a range of
new product innovations in the hair
• Today’s baby boomer embraces an
“aging well” philosophy that leverages
one’s natural looks and hair care
products that gracefully engage the
passing of time.
• In response to rising R&D needs,
as well as concerns over speed-
to-market, a number of beauty
and personal care suppliers have
instituted new collaboration models
to accelerate their clients’ innovation.
HAIR CARE FOCUS
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