5 Things to Know about the Beauty Care Market in the Middle East and Africa
• While the wider Middle East and
Despite economic challenges, the region boasts strong
growth leaders and has enticed new investments from
both global multinationals and local players.
Africa market is challenged, key
local markets, including Pakistan and
Egypt, are driving rapid growth.
• Multinational players, including
Amazon and Unilever, have estab-
lished greater footholds in the region,
signalling faith in future growth.
• Meanwhile, local brands, which are
attuned to local needs, continue to
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