with retailer Alshaya Group. As part
of the agreement, Amorepacific will
open the first Dubai Etude House
store in the second half of 2017.
Citing forecasts that the Middle
Eastern cosmetics market would
grow at a CAGR of 15% through 2020,
totaling $36 billion, Amorepacific
is hoping to tap into a “rich and
diverse demographic including local
Emiratis, transit travelers, tourists and
expatriate workers,” who are seeking
fragrance and color makeup.
The Dubai expansion is expected to be
the gateway market to the Middle East
for Amorepacific, which established a
fully owned subsidiary, Amorepacific
ME FZ LLC, in 2016. Following the
initial Etude House opening in Dubai,
Amorepacific will launch further
locations in Kuwait, Saudi Arabia, UAE,
Qatar, Bahrain and Oman.
5. Beauty by and for Africans is Emerging
Multinationals are responding
to changing local consumer needs
in Africa, while local players are
launching brands built with local
insight and evident pride in the
continent’s rich resources.
L’Oréal East Africa’s Dark and
Lovely brand recently launched its Au
Naturale natural care range to meet
emerging demands for less invasive
hair products. The range includes
a Super Quench Leave-In Spray,
Soak It Up Oil Cocktail, Lock It In
Amorepacific will open the first Dubai Etude House store in the second half of 2017.