and customers into repeat customers.
There are many ways to do this at
varying complexities and price-points.
For brands looking to take their first
steps, these methods are a good place
4 Awareness Tools
This stage is about building
consumer consciousness of your brand.
Organic SEO and Authority Building
The starting place for successful
digital content is a smart SEO
strategy, optimizing your content both
on and off your website. On-site SEO
is about properly placed keywords,
which should be defined during the
content planning stage. These phrases
come directly out of your brand story
and should represent the way your
target customers search in their own
Off-site SEO is about getting links
to your site on prominent media sites,
beauty and lifestyle sites, and blogs.
Instagram is an absolute must for beauty brands.
Successful brands require a fluid ecosystem that connects social platforms, blogs, emailers,
print collateral and websites.
Write articles and look for places to
engage with potential customers. Your
efforts will enable your brand to get
exposure to the followers on each of
these sites, while raising your own
Command two or more platforms
that align with your brand’s content.
Focus on sites where your target
audience will be most receptive to
receiving information from you. Since
beauty is so mood-driven, platforms
that focus on imagery are always a
Facebook is great for broad exposure.
It is essential to include images or
videos in your timeline posts, which
statistically get the most engagement.
Plan to use paid advertising and boost
important posts, such as those related
to a specific campaign.
Set a budget and target a specific
demographic to get your message to
the most appropriate audience. In
addition to posting on your timeline,
you’ll want to engage with users
in relevant groups. Participate in
discussions, link to articles, and give
free advice in an effort to get people to
like your page.
Instagram is an absolute must for
beauty brands. The best way to tap into
the community is to encourage fans to
feature your product in their images.
Most power-Instagram users want to be
famous, so it’s a win-win! Getting your
brand into their images exposes you to
all of their followers.