CON T E N T S JUNE 2017 | VOLUME 185, NUMBER 6
10 The World of Beauty on Display at
Cosmoprof North America 2017
The digital path to purchase, experiential retail, going green
and packing it all up.
BY DANIELA CIOCAN
14 Skin Care Trends Drive Hair Care Growth
Migrating anti-aging and anti-pollution claims, new formats and
a focus on scalp care can recharge the segment; plus: 2016
global market values by region.
BY HANNAH SYMONS
18 U.S. Hair Care: New Growth, New Benefits
The rise of skin care-inspired claims, more targeted products
and rapid innovation are changing the hair care space.
22 5 Things to Know about the Beauty Care
Market in the Middle East and Africa
Despite economic challenges, the region boars strong growth
leaders and has enticed new investments from both global
multinationals and local players.
26 Choosing the Right Beauty Care
Selecting a manufacturer depends on the brand’s in-house
expertise, its goals, packaging needs and other considerations.
BY ADA POLLA
30 Emerging Beauty
By thinking local, brands can capture growth in newer,
BY LISA DOYLE
36 Awareness, Education and Conversion:
Your Digital Marketing Ecosystem
How to maintain an ongoing dialogue with your consumer.
BY SHERI L. KOETTING
40 Bringing LED Devices Home
Jessica Abrams, director of product development for Dr. Dennis
Gross Skincare, outlines the development process and consumer
trends behind the SpectraLite EyeCare Pro LED Device.
46 Clairol’s Latest Launches Go Bold,
With No Regrets
Heather Carruthers, VP, global and U.S. marketing, Clairol,
discusses the brand’s latest launches.