The dermatology devices market is projected to grow from an estimated $8.66 billion in 2016 to $16.05 billion by 2022, according to data gathered by Scalar Market Research ( www.scalarmarketresearch). The
expansion of the market has created opportunities for at-home devices, as seen with the widespread TV advertising
centered on the Neutrogena Light Therapy Acne Mask.
The Eyes Have It
Recently, Dr. Dennis Gross Skincare launched its
SpectraLite EyeCare Pro LED Device for at-home use.
Retailing for $159, the FDA-cleared anti-aging device
provides professional-quality light therapy via 72 LEDs that
comprise full-spectrum therapeutic light for the reduction
of the appearance of fine lines and wrinkles, as well as the
diminished appearance of dark under-eye circles. Each
hands-free treatment takes about three minutes, satisfying
consumers’ increasing demand for quick, convenient
beauty solutions. The mask includes a USB charging cord
and a detachable, adjustable head strap to accommodate
various head and facial dimensions.
Jessica Abrams, director of product development for
Dr. Dennis Gross Skincare, recently told Global Cosmetic
Industry that Dr. Gross derives insights from his clinics,
where LED therapy is among the top treatments. According
to Kline Group data ( www.klinegroup.com), LED therapy
is also the leading beauty technology used by consumers
in the home. Yet, while most LED masks and devices focus
on the whole face, Dr. Gross and Abrams identified an
opportunity to focus on the eye area, where facial aging
first begins to show.
Easy, Convenient and Effective
Abrams and Dr. Gross knew the device they were
developing needed to deliver convenience and efficacy in
the home, while addressing the two main zones of eye area
aging: crow’s feet and the 11s between the brows.
Understanding that even the best technology can
sometimes be cumbersome and unpleasant to use, Abrams
and Dr. Gross also focused on the consumer experience.
For instance, they knew that most current devices suffered
from lengthy treatment times, often requiring the user
to hold the device by hand and move it from treatment
Bringing LED Devices Home
Jessica Abrams, director of product development for Dr. Dennis Gross Skincare,
outlines the development process and consumer trends behind the SpectraLite
EyeCare Pro LED Device.
region to treatment region. Abrams explained that, for eyes,
most devices often require three separate phases of each
treatment: one for each eye and another for the 11s.
Consumers also expect quick results, so Abrams and Dr.
Gross selected four LED light wavelengths to simultaneously
address various depths of the skin. The shallowest segment
of the treatment can show cosmetic improvements in just a
few weeks, while collagen builds up in the deeper layers of
tissue over several months.
Beyond the strap, which allows the mask to fit
comfortably on faces of various sizes, the LED device
comprises a silicone interior for maximum comfort. In
addition, the mask dimensions were tweaked to ensure
standard distance between the lights and the face.
In order for a mask to prove its worth, it must deliver results beyond
those provided by topical products, explained Jessica Abrams, director
of product development for Dr. Dennis Gross Skincare.