n BY CRISTINA KROLL
Colgate Sales Up 22.5%
Rising sales warrant continued investment. Colgate’s sales in Latin America grew 22.5% in 2009, led by Brazil and Colombia. Colgate continues building its strong leadership in oral care throughout Latin America, with its regional toothpaste market share at a record high of 78.7% in 2009, driven by market share gains in nearly every Latin American country. Colgate’s share of the global toothpaste market strengthened to 45.1% in 2009, led by share gains in (among other markets) Mexico, Brazil and Venezuela.
International PoloTournament El Paraíso OpenDoor.
Argentine Issue Group to Expand
in Latin America
Argentine-based Issue Group announced it
will strengthen its presence in Latin America,
where it already has subsidiaries in Uruguay,
Brazil and Mexico.
“The company signed an agreement
with international company GA.MA to
distribute products in Colombia and
Venezuela in 2010,” Antonio Cao, CEO, told
GCI magazine. The company also operates
through distributors in Bolivia, Paraguay,
Ecuador, Peru, Chile and Costa Rica.
Issue Group is a leader in sales of hair color
products in Argentina, holding 21% of the
market share. Denney Color District, a hair
coloring line positioned for a higher-end
market, is among its most recent successful
One of the polo teams that participated in the polo event sponsored by L’Oréal’s
Men Expert brand.
L’Oréal’s Polo Event
As part of a strategy to position its Men
Expert brand, L’Oréal participated in the
International Polo Tournament El Paraíso
Open Door, which was held in Buenos
Aires March 5. Local celebrities and beauty
editors joined the exclusive sporting event,
which included activities such as exhibitions,
cocktails and prize giveaways.