BUSINESS, SUSTAINABLE STRATEGIES
Growing eco-awareness has big implications
for the beauty industry.
n Channel partners are pushing
brand owners to provide detailed
information on how they have
reduced carbon emissions.
n A green jump-start plan that suits
a specific business can be built in
n The market and regulatory
landscape call for greater
responsibility and more
transparency. Sharing a vision
and a plan for addressing key
impacts will allow brands to operate
comfortably in this landscape.
38 Business, Sustainable Strategies
BY AMY P. LONGSWORTH