NEW PRODUCTS, PROMOTIONS AND EVENTS
WHITE TEETH IN 3D
Crest and Oral-B launched 3D
White, a line to clean, whiten
and protect the smile with
noticeable results in just one
day, according to the company.
3D White is a full whitening
restage, complete with new
packaging, creating a whole
new look and feel for the
collection. The line includes
Crest’s Professional Effects
Whitestrips with Advanced
Seal Technology, Vivid
Toothpaste, and MultiCare
Whitening Rinse, as well as
Oral B’s Pulsar Advanced Vivid
Toothbrush and Advantage
its new Odor
for 16 hours.
offers a clean scent, and the
formula is designed with a
technology to stop odor before
it starts by targeting and
neutralizing the source. Odor
Blocker is available now with
an SRP of $3.99 for a 10-oz.
Crabtree & Evelyn launched
the Heritage Soap Collection,
a line of embossed triple-milled soaps and jewel-toned glycerine soaps that
celebrate the art of traditional
soap-making. Inspired by
the company’s archives, the
original formulas combine
fragrances with modern skin
care expertise and are packaged
with illustrative designs. The
triple-milled soaps are available
in Crabapple & Mulberry,
Oatmeal & Wheatgerm and
Vetiver & Juniperberry, while
the glycerine soaps come
in Camomile, Lime and
Blackcurrant. The soaps are
available online and in more
than 6,000 locations and 500
concept stores worldwide.
CREST, ORAL B
Cosmetics introduced Hydra
Tanning: Moisturizing Summer
Effect. The moisturizing
tanning lotion and its suntan
training complex works to give
skin a natural and uniform
glow, adjusting color intensity
to each skin phototype,
prolonging a natural tan and
reinforcing skin’s sun defenses
against free radicals. Available
THE EYES HAVE IT
Yves Rocher’s new eye makeup
products were designed for
women who want to enhance
their natural beauty without a
major change. The Couleurs
Nature products include Lash
Plumping Mascara, to thicken
and style lashes, and the Matte
Tri-tone compact, which offers
bright colors for structured eyes.
6 Street Level
Origins Natural Resources Inc. and The Estée Lauder Companies
Inc. launched the Origins brand in mainland China, at the Parkson
department store in Shanghai. The brand expects to open four more
locations in Shanghai and Beijing by June 30.
Amway Global announced Artistry Skin Care and Cosmetics as
the official skin care and cosmetics provider for the 2010 and 2011
Miss America pageants.
Avon launched a global environmental mobilization effort in more
than 65 countries and also gave a $1 million contribution to The Nature
Conservancy for its new “Hello Green Tomorrow” initiative.
Cosmetic Executive Women’s (CEW) MentorNet, which is underwritten
by Johnson & Johnson Beauty Care, now offers a mentor-driven
search feature allowing mentors to choose mentees.
GoClear launched nationwide at Sephora.
MD Corrective Care expanded into Europe; donated products to a
Big Brothers, Big Sister charity event and to Q Model Management
for a project with the Make-a-Wish Foundation.
Nivea and AVP, an entertainment company promoting
professional beach volleyball,
announced Nivea as the pro
tour’s new title sponsor.
Fromm International partnered with Kim Vo Enterprises to manage
the sales distribution for the Kim Vo brand.
LPK, a brand design agency, has established a Singapore office.
J. Sabatelli Brazil Cosmetics has been selected as a charitable
partner of the Rainforest Foundation U.S.
Clean & Clear Skincare announced a partnership with Gen Art to
give up-and-coming designers the chance to create a prom dress for
one lucky teen.
Actor Paul Sorvino has become a part owner in Janson-Beckett
Evangelia “Leela” Petrakis to managing director, L’Occitane U.S.
Mike Weiss to executive vice president, Newhall Laboratories, Inc.
LIKE A ROSE
Annemarie Börlind launched the Rose Dew series, featuring a
hydro stimulant ingredient complex to hydrate skin and encourage
moisture production. The series includes ingredients of vitamins B5,
C and E, ginkgo and avocado
extracts, rose water, and essences
from hops and cucumber in
products of a Cleansing Milk,
Facial Toner, Day Cream and
Night Cream. Available at finer
health food stores, specialty
boutiques and www.borlind.com.