n While topical beauty products likely
will never have the same type of
effectiveness as medical spa and
physician treatments, at-home care
is a must in order to maintain the
results of said treatments.
n Treatments for everything from
smokers’ lines to skin tightening to
hair loss can benefit from a
combination of in-office treatments
and at-home skin care products.
n Collaborations between those in the
professional skin care arena and
beauty brands can help consumers
see more efficacious results, as well
as help build loyalty for particular
products and brands.
IMPACT POINTS
With the growth of cosmeceutical products and “doctor brands,” it is not uncommon today to see advertising or marketing
messages that compare the results of
products with those of medical spa
treatments. Think, for example, of ads for
eye creams that herald an effect similar to,
or even better than, injections of Botox.
From a scientific perspective, much of this
marketing represents an exaggeration of
the results one can expect from products.
Beauty products available in a professional skin care setting such as a physician’s
office or spa can mean more opportunities for brands, consumers and skin care
professionals.
BY ADA POLLA AND CYRILLE POLLA,
WITH CONTRIBUTIONS BY DR. LUIGI POLLA
Realistically, an eye contour cream will not
have the same effect as Botox.
Does this mean one should not market
or use eye creams? Absolutely not. Topical
products are an essential part of any skin
care regimen, meant to complement
and potentiate the results of treatments,
whether they are spa treatments, such as
facials, or medical spa treatments, such as
peels or injectables. After all, think about
it from the perspective of time spend and
number of applications. Even the most
assiduous spa-goer will most likely not get
AT-HOME SKIN CARE, PROFESSIONAL TREATMENTS
The Synergy of Medical Spa
Treatments and At-home Skin Care
