A d dingFo cusGroupstotheMarketingMix p. 50
T o p Q u e s ti o n s T o A s k B efore Dev e l opingaBeautyProductp. 36
H o w B e a u t y B r a n d s S us tainablySourceUniqueIngredientsp. 30 p. 24 E m erging M arketChallenges, MatureMarketGrowthp. 22
